By Etuka Sunday
The Dangote Cement yesterday announced that it has slashed the price of cement at the Kaduna 35th International Trade Fair.
This it said was part of its ongoing promo aimed at encouraging buyers who are willing to buy more.
According to the Cement Regional Sales Manager, Obasola Alo, customers would have the opportunity of buying the discounted product at the company’s pavilion.
He said the new promo liberalises the extant policy where customers who intend to buy directly at factory price could only do so if they are buying trucks of cement.
“Two or more people can come together to buy 100 bags. We are partnering with Access Bank whose representatives are at the fair where customers can pay and get their product,” he said.
Speaking, the Director General of the Kaduna Chambers of Commerce Industry Mines and Agriculture (KADCCIMA) Usman Salau applauded the partnership with Dangote, saying the promo would without doubt bolster the fair and increase participation.
He said all arrangement which include security, electricity and water supply had been concluded.
The Dangote Group is one of the sponsors of the Trade Fair.
At the opening ceremony, president of KADCIMMA hailed the partnership with private investors which include Dangote Group, saying this year’s fair promises to be a success.
He said participating countries include Egypt, Ukraine, India, Ghana, Niger and Senegal among others.
When contacted spokesman of Dangote Group Anthony Chiejina said this is a golden opportunity for retailers and end users to leverage on at the fair.
Meanwhile the Deputy Governor of Kaduna State who visited the Dangote pavilion described the Dangote Group as a partner in progress. The trade fair that was officially opened last Saturday will end March 2.
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