ABU engages firms to promote distance learning courses through TV series

Femi Oyelola, Kaduna

The Distance Learning Centre, Ahmadu Bello University, Zaria, has engaged Dorayi Film and Distributing Company to promote the academic programs of the Centre through film production and television series.
This followed a Memorandum of Understanding (MoU) jointly signed by the Distance Learning Centre, Ahmadu Bello University, and Dorayi Film and Distributing Company at a brief ceremony held in Zaria on Monday, 6th November 2023.
According to the Memorandum of Understanding, both parties agreed to come together to strengthen the mutual media corporation in the area of film production, film starring, and sponsoring.
Under the MoU, the Distance Learning Centre, having established itself as a leading institution in modern open distance and e-learning deliveries, shall sponsor the production of a movie titled ‘MISALI’, retain the television rights of the production, and own the intellectual property right.
On its part, Dorayi Film and Distributing Company, a Kano-based television production firm, shall be responsible for script writing, casting, production, editing, completion, marketing, and all other responsibilities in producing the television series.
The duration of the production of the TV series, according to the MoU, shall be four months effective from 13th November 2023 to 13th March 2023.
Equally, the parties shall for understanding be responsible for encouraging mutual value in entertainment and advertising, as well as participating in any organized events.
Speaking at the brief event, the Director of, the Distance Learning Centre, Ahmadu Bello University, Prof. M.I. Sule, who signed the MoU on behalf of the Centre, stressed that under the agreement the Centre would be “well protected and promoted”.
The Deputy Director, of Administration, ABU Distance Learning Centre, Dr. Salim B. Magashi, who gave an overview of the MoU, described the production as all-encompassing and that the project would begin soon.