2025 World Breastfeeding Week: Adamawa First Lady champions exclusive breastfeeding advocacy

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Stories from Umar Dankano, Yola

In a clear show of commitment to maternal and child health, the First Lady of Adamawa State, Hajiya Lami Ahmadu Umaru Fintiri, reiterated the advocacy for  exclusive breastfeeding for the first six months, and continued breastfeeding beyond infancy.

She made this point when she led the commemoration of World Breastfeeding Week (WBW) 2025, themed “Prioritize Breastfeeding: Create Sustainable Support Systems”, in the state.

It was observed that during a high-impact visit to a Primary Health Centre (PHC) in Jambutu, the First Lady engaged directly with expectant and nursing mothers, counseling them on early initiation of breastfeeding within the first hour of birth.

She also offered words of encouragement and vital support to new mothers, reinforcing the state’s commitment to reducing maternal and child mortality.

A highlight of the event was the official launch of safe delivery kits (Mama Kits) across the state.

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 This initiative, according to the wife of the the Governor, promotes safe, hygienic, facility-based deliveries by trained personnel and directly supports early breastfeeding and improved maternal outcomes.

Also speaking at a public lecture held at the Nyako Centre, the State Secretariat, the First Lady emphasized the profound benefits of breastfeeding and called on families, communities, health workers, and policymakers to create enabling environments for mothers.

“Breastfeeding is a simple act, but its impact is profound. Let us all work together to make breastfeeding a top priority and ensure that no mother is left alone,” she said.

Meanwhile, in recognition of her dedication to maternal and child health, PHC Jambutu was officially renamed “Hajiya Lami Fintiri Primary Health Centre”,  which the First Lady graciously accepted , dedicating it to mothers, healthcare workers, and newborns across the state.

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Also, Deputy Director of Nutrition at the Adamawa State Primary Health Care Development Agency (ADSPHCDA),Hajiya Aishatu Raji, delivered a keynote address, titled “Strengthening Nutrition through Sustainable Breastfeeding Support Systems,” was delivered by ,

She particularly stressed the importance of strong policy, health system structures, and community involvement to support mothers in breastfeeding.

Our correspondent reports that other attendees at the event included Dr. Sulaiman Saidu Bashir, Executive Chairman, ADSPHCDA

Pharm. Zirra Mathias Bubanani, Permanent Secretary, SMOH

Barr. Jibrin Ibrahim, Executive Chairman, Yola North LGA

Mrs. Sarah Nathan, Vice Chairman, Yola North LGA

Alhaji Abubakar Aliyu Mustapha, District Head of Nasarawo Abba

Hajiya Asmau Usman Kona, Executive Secretary, Yola North PHC Authority Departmental directors, assistant directors, program officers, and frontline health workers from Yola North PHCA

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Equally present were key development partners including

Mr. Joshi, Head of Communications, UNICEF Abuja

Dr. Nuzhat Rafique, Chief of UNICEF Bauchi Field Office

Ms. Philomina Irene, Nutrition Specialist, UNICEF Bauchi Field Office

The event drew strong participation from health professionals, caregivers, community leaders, development partners, and families—all united by a shared vision to protect, promote, and support breastfeeding across Adamawa State.

The 2025 WBW celebration served not only as a platform for awareness but, also as a call to action to prioritize breastfeeding through sustainable support systems, strengthened health infrastructure, and empowered communities.

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