By Ochiaka Ugwu
Having spent a decade in the luxury menswear industry, being a beacon of prosperity, and fostering the spirit of a Pan-African community, Africana has solidified its position in the Nigerian fashion industry and is set to take the global stage. Africana is about to unveil a comprehensive collection named “THE ART OF LIFE” which will debut at the brand’s inaugural fashion show. The show promises to connect you with your African heritage while immersing you in a contemporary fashion experience.
Africana’s CEO, Charles Oronsaye, and Guest Creative Director, Ifidon Oisamoje, constitute a dynamic pair that has steered the brand’s evolution into a timeless entity. Speaking on the upcoming collection, Charles stated:
“The Art of Life collection is designed to cut across every facet of living–from the boardroom to the bar to the gym to the house–giving you the essentials for existence. Our brand has continuously sought to create a template for Africans both at home and abroad, that serves as a bridge between our past, present and future. It is my prayer that Africans will continue to be prosperous through collaboration and excellence and this is reflected in the work we have done over the years. The brand has become more than a brand but rather a movement of Africans, by Africans, for the WORLD! This is the Art of Life!”
Africana Couture, which now goes by just Africana, started out as a fashion house whose products were centered around kaftans and agbadas. It is renowned for seamlessly blending classic African fashion with luxury, where traditional African roots harmonize with modern fashion trends. With a steadfast commitment to delivering exceptional quality and fostering a community that celebrates African identity, the brand has expanded its fashion range onto the global scene, including urban clothing and accessories for both men and women by creating essential products for people of African heritage worldwide. It has consistently pushed boundaries and redefined the concept of Nigerian luxury that spans beyond the fashion industry. The brand’s journey echoes its commitment to embracing and promoting African heritage through fashion.
