Having spent a decade in the luxury menswear industry, being a beacon of prosperity, and fostering the spirit of a Pan-African community, Africana has solidified its position in the Nigerian fashion industry and is set to take the global stage.
Africana is about to unveil a comprehensive collection named “THE ART OF LIFE” which will debut at the brand’s inaugural fashion show, “AFRICANA EXPERIENCE LIVE”.
The show promises to connect guests with their African heritage while immersing them in a contemporary fashion experience.
Africana’s CEO, Charles Oronsaye, and Guest Creative Director, Ifidon Oisamoje, constitute a dynamic pair that has steered the brand’s evolution into a timeless entity.
Speaking on the upcoming collection, Charles stated:“The Art of Life collection is designed to cut across every facet of living–from the boardroom to the bar to the gym to the house–giving you the essentials for existence.
“Our brand has continuously sought to create a template for Africans both at home and abroad, that serves as a bridge between our past, present and future. It is my prayer that Africans will continue to be prosperous through collaboration and excellence and this is reflected in the work we have done over the years.
“The brand has become more than a brand but rather a movement of Africans, by Africans, for the WORLD! This is the Art of Life!”
According to him ,The “ART OF LIFE” collection will take center stage at the brand’s first-ever fashion show, the “AFRICANA EXPERIENCE LIVE” scheduled to hold in December at Abuja’s Harrow Park.
The show will also highlight “The Art of Taste,” a selection of meticulously curated beverages and cuisine that reflect the essence of Africana culture. Additionally, attendees will have the opportunity to purchase pieces from the collection during the event.
Africana (formerly known as Africana Couture), started out as a fashion house whose products were centered around kaftans and agbadas. It is renowned for seamlessly blending classic African fashion with luxury, where traditional African roots harmonize with modern fashion trends.
With a steadfast commitment to delivering exceptional quality and fostering a community that celebrates African identity, the brand has expanded its fashion range to include urban clothing and accessories for both men and women, by creating essential products for people of African heritage worldwide.
It has consistently pushed boundaries and redefined the concept of Nigerian luxury that spans beyond the fashion industry. The brand’s journey echoes its commitment to embracing and promoting African heritage through fashion.
From leather goods to stationery, the Art of Life collection will encompass a diverse range of urban clothing essentials, all meticulously crafted to captivate fashion enthusiasts. We asked Guest Creative Director, Ifidon to shed light on the brand’s creative process for this collection and he said:
“Our design process has four foundational pillars that have played a major role in shaping this collection. Nostalgia, reminding us to look back and reflect on those who came before us; Optimism, conveying our unwavering belief that we can create a more interesting future; Creativity which is the anchor for everything we do; and Culture–from traditional cultures to all sub-cultures. ”
As the countdown to the “AFRICANA EXPERIENCE LIVE” begins, Africana invites fashion enthusiasts and culture aficionados to join the brand for an immersive experience that seamlessly weaves the threads of heritage with the pulsating beat of contemporary fashion.
The stage is set for an unforgettable night, marking a new chapter in the brand’s journey.
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