By A’isha Biola Raji
Considering its longstanding presence in Africa, CFAO has declared to launch its club of brands in the continent based on its markets and consumption patterns.
The club of brands will include twenty brands with sales outlets opening first in CFAO’s shopping centers in eight African countries: Cameroon, Congo, Côte d’Ivoire, Democratic Republic of the Congo, Gabon, Ghana, Nigeria and Senegal who are partners.
According to a statement signed by Claude Paseri, Director of Communications CFAO, the company will operate the sales outlets of these new partners under exclusive understanding which include franchises, brand and distribution concessions, and distribution agreements.
The launch of this club of brands goes hand in hand with the opening of CFAO’s first shopping center in Abidjan, Côte d’Ivoire in the second half of 2015.
According to the statement, the initiatives, aim to offer African consumers a diversified high-quality products and services. “This project demonstrates the confidence that CFAO and its partners place in Africa’s economic impetus.
“CFAO acts as a catalyst for the development of international brands in Africa and as a springboard for brands that view the continent as a real growth lever. With our experience and our approach to consumption in Africa, we give them access to a high-growth market”, explains Xavier Desjobert, Chief Executive Officer of CFAO Retail.”
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