By Mashe Umaru Gwamna
All is now set for the exciting Naija flavour destination, a market place to display creativity.
The Director-General of the Nigerian Tourism Development Authority (NTDA), Olayiwola Awakan
has disclosed that this year’s Naija Flavour destination December will boost, reflect the country’s identity, diversity, innovation, creativity, sustainability and economic driver for Nigerians.
Awakan made this disclosure at a press briefing at the weekend while unveiling Naija Flavour distinctions
slated for December 13, 2025 to be in Abuja.
According to him, Abuja
is about to be served an unforgettable experience and a celebration of tourism powered by the people.
He expressed that Naija Flavour destination will also promote Nigeria’s rich and unique culture in food, live theatre plays, music, fashion, Arts and crafts and entrepreneurial spirit.
“We will showcase energy, vibes, unity, partnership
and diversity of our
nation in Naija Flavour… Destination by December.
“Nigeria is not just a country, we are a global vibe, especially in December. Our
December has become world famous. “Detty December” a period when the world
comes to us, to taste our culture, feel our music, eat our food, wear our fashion, and
immerse themselves in the energy that makes Nigeria unforgettable”.
He explained that, “we are not just launching a
program; we are celebrating the flavours of our culture, the vibrancy of our creativity,
and the growing power of tourism as an economic driver.
The DG stressed that
we are building tourism with unity, creativity, and purpose.
“Let the flavours
travel. Let the world know that Nigeria is shaping tourism with innovation,
entertainment, and economic impact.
“To corporate partners and sponsors, this is not
a pot you watch from the outside jump into the flavour and join this economic
movement.
Speaking further,
he stated that the
President Bola Ahmed Tinubu, under
Renewed Hope Agenda, emphasizing on creative industry expansion, economic
growth, SME development, sustainable value
creation, jobs, and promotion of national pride.
He disclosed that all Nigerians and international tourists can get all information on NTDA website ,#NaijaFlavour
He maintained that Naija Flavour has been created in that same spirit of renewed hope Agenda to generate
wealth, empower local businesses, strengthen our creative economy, and build
a tourism experience that sustains itself and stimulates national growth.
“More than 50 SMEs will be showcased, with over 2,000 attendees expected, including visitors from the diaspora and international partners.
Speaking on security at the Naija Flavour fiesta the DG assured
that his agency is partnership with the Nigeria Police Command to ensure the safety of all attendees.
He said that Naija Flavour will give attendees an unforgettable theatrical experience
“The NTDA will present a theatrical production
titled “Echoes of the Drums.” The drum is
not only an instrument; it is communication, identity, celebration, and a spiritual pulse
that connects generations”.
He added that “Echoes of the Drums” is written by my humble self, Ola
Awakan, directed by the renowned Isioma Williams, and produced through a strategic
NTDA collaboration with the Guild of Theatre Arts Drummers (GOTHAD).
“Together,
we are using theatre as a tool for tourism storytelling and cultural preservation.”
He said “Let the drums speak. Let the flavours rise. Let Nigeria shine.”
“Together, we are building tourism with unity, creativity, and purpose.”
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