Expert tasks business owners on innovation, technology, branding

From: Femi Oyelola, Kaduna

A business expert, Prince Ayodele Arokoyo has tasked Small and Medium Enterprises (SMEs) especially bakers to embrace technology and innovation for success in the modern day competitive economy.
Ayodele Arokoyo who is the Chief Executive Officer (CEO) of Multiplus Consult Ltd, made the call on Thursday during 100 Kaduna Brand and Merit Awards 2023.
Arokoyo explained that entrepreneurs should adopt modern and technological tools and techniques to build businesses that will ensure business survival with or without them in charge.
According to him, bakers are largely producing industry in the Nigeria, without a good baking technology the industry might collapse and millions of Nigerians will loose their jobs.
“When people loose their jobs, it is a threat to national security. Government should provide intervention for bakers in order to sustain the industry”.
“A unique brand can have a huge impact on the bottom line by giving competitive advantage over your rivals and helping you acquire and retain customers at a much lower cost”.
“In Commerce, where new companies (and therefore, new competitors) are springing up every day, an established brand can be an valuable asset in bringing customers and generating profit.
“By carefully constructing your brand through stories, relationships, marketing messages and visual assets, you have the opportunity of shaping your customers’ expectations and creating a unique bond that goes beyond the buying-selling relationship.
“Good branding is strategic, while marketing is tactical. When you establish the higher objectives and clearly define your brand promise, you can start crafting a marketing plan that’s geared towards achieving.
The Guest Speaker, Mr Andrew Gani Ikilama during his paper presentation titled ‘Achieving Excellence in Brand Management’ said that branding and innovation is germane to building a generation of transformational leaders which will create courage, trust and perseverance in business.