By Abubakar Yunusa
LG Electronics has unveiled plans to deepen its footprint across the Middle East and Africa, banking on artificial intelligence-driven home solutions to win new markets.
The strategy was outlined at the LG InnoFest 2026 MEA, held in Abu Dhabi, where the company hosted over 250 B2C and B2B partners as well as media executives from across the region.
At the event, LG said it would prioritise the MEA market, while also pushing expansion in parts of Latin America and Asia, leveraging local market insights to drive product relevance.
The firm showcased a range of AI-enabled home appliances, including washing machines that automatically adjust cycles based on fabric type and load weight, refrigerators that regulate temperature using usage patterns, and air conditioners that respond to real-time room conditions.
LG also displayed its premium television lineup, led by the ultra-thin Wallpaper OLED TV with True Wireless technology, designed to deliver enhanced picture quality, sound and personalised content via its webOS platform.
According to the company, the innovations align with its long-term vision of a seamless smart home ecosystem aimed at achieving what it calls the “Zero Labour Home”.
In a bid to reach more consumers, LG announced plans to expand its MEA portfolio with mid- and entry-level products tailored to local preferences, including top freezers, chest freezers and twin-tube washing machines.
The company said it would also strengthen sales and after-sales service through market-specific strategies under its “Our Promise” initiative.
“Our focus is on combining AI technology with a deep understanding of local needs,” the LG Middle East and Africa region representative, Phil Jung, said.
He added that the company would continue to invest in partnerships, service infrastructure and product development to cement its position as a leading premium brand in the region.
