By Abubakar Yunusa
LG Electronics Nigeria has entered a strategic partnership with Aspira Nigeria Limited, makers of VIVA detergent, to deliver a bundled laundry solution aimed at improving home care for Nigerian families.
The initiative combines LG’s washing machine technology with VIVA’s machine-optimised detergent to offer what both firms described as a seamless and ready-to-use laundry experience.
Under the offer, customers who purchase selected LG Twin Tub, Top Load or Front Load washing machines from authorised distributor showrooms nationwide will receive complimentary VIVA Matic detergent at the point of purchase.
The promotion, scheduled to run from April to June 2026, is designed to enable customers achieve effective cleaning results from the first use.
The General Manager, Home Appliances Solutions, LG Electronics Nigeria, Oktai Kim, said the collaboration aligns with global trends towards integrated lifestyle solutions.
He said, “At LG, our mission goes beyond delivering appliances. We are focused on creating holistic experiences that combine technology, convenience and performance. This partnership empowers customers with a complete laundry solution from day one.”
Also speaking, the Chief Marketing Officer of Aspira Nigeria Limited, Santhosh Nair, noted that VIVA Matic detergent was formulated specifically for machine washing to deliver optimal performance.
He said the partnership would strengthen customer engagement while enhancing everyday household routines.
The companies said the offer would be available exclusively at Fouani-operated LG showrooms across the country, adding that the move underscores their commitment to innovation, energy efficiency and customer-focused solutions.
LG washing machines feature technologies such as TurboWash for faster cleaning, 6 Motion technology for fabric care and Smart Inverter motors for energy efficiency.
They also come with ThinQ smart connectivity, enabling users to control and monitor wash cycles remotely, download customised programmes and receive maintenance alerts.
The statement was jointly signed by Oktai Kim and Santhosh Nair.
