By Lateef Ibrahim
The Nigeria Democratic Congress (NDC) has taken steps to bolster its public engagement strategy with the appointment of new officials to oversee its media and communications operations.
In a statement issued on Wednesday by the party’s National Publicity Secretary, Osa Director, the NDC announced the appointment of Agada Abuh Theophilus as Director of New Media and Strategic Communications and Brian Dennis as Deputy Director of New Media and Strategic Communications.
The appointments come at a time when the party is grappling with internal challenges and increasing pressure to strengthen its public image and communication channels.
According to the statement, the NDC expressed confidence that the new appointees would bring fresh ideas and expertise to the party’s communication efforts.
“The party is excited to welcome both appointees and looks forward to the energy, expertise, and fresh perspective they bring to its communications efforts. The NDC is confident that their leadership will strengthen the party’s voice and deepen its engagement with Nigerians across every platform,” the statement said.
The party described Theophilus as a seasoned strategic communications professional with experience spanning political campaigns, corporate brand management, institutional public relations and new media.
It noted that he is an Associate of the Nigerian Institute of Public Relations and holds a Master’s degree in Development Communications.
Theophilus is also pursuing a PhD with a research focus on election administration and management, a field the party believes aligns with its broader political objectives.
Dennis, who will serve as Deputy Director, was described as a communications analyst with about seven years of experience in strategic and political communications.
According to the NDC, he holds a Master’s degree in Peace and Conflict Resolution and has built expertise in political messaging and stakeholder engagement.
Party officials said the appointments form part of efforts to reposition the NDC’s communications architecture and improve its interaction with Nigerians across digital and traditional media platforms.
The development signals the party’s intention to place greater emphasis on strategic communication as it navigates ongoing internal issues and seeks to expand its reach ahead of future political contests.
The NDC expressed optimism that the new leadership in its communications department would help project the party’s message more effectively and strengthen engagement with supporters nationwide.
