Bauchi meat coy embark on aggressive marketing strategy for survival –GM

From Ahmed Kaigama, Bauchi

The General Manager, Bauchi Meat Products Company Ltd.,Dr Alqassim Ibrahim, said that the company has embark on aggressive marketing strategy to keep the company from collapse.

Ibrahim stated this while receiving an award of excellence from the Forum of Senior Special Assistants’ to Governor Isa Yuguda of Bauchi State, in Bauchi.

According to him,we have stated with a door to door marketing of our products to local consumers before extending to other parts of the country.

“This aggressive strategy was necessary to keep the company afloat, being that the company has just been resuscitated, “he said.

He said that strategy was beginning to yield fruits in marketing the company’s fresh and processed products.

He disclosed that some of the company’s products are already being supplied to NICON Luxury Hotel, Sheraton Hotel in Abuja, as well as some hotels in Jigawa and as far as America and Saudi Arabia.

He added that the company processes fresh product which include, born less beef, Kpomo kidney, heart as well as processed meat products.

The manager said that the company with the capacity to process 13.8 million tonnes of meat per annum could generate N182 billion annually as revenue, if properly funded.

According to him, if properly positioned, the company could process meat from 250 cows and 2,000 sheep and goats daily, with cows alone generating N5 million revenue daily.

He said that the company, owned by the Bauchi State Government, was established in 1964 through the initiative of Sir Ahmadu Bello, the then Premier of Northern Region, but commenced operation in 1968.

“It was operating at full capacity until the coming of the military government when it was neglected and since then, its operation has been epileptic.

“In a bid to turn the fortune of the company around, Gov. Isa Yuguda’s administration appointed me as the general manager in February 2013 and since then; we have been running skeletal service.

“Presently, we are processing just about 10 cows a week, while recording more than N200,000 as profit,’’ he said.

Earlier, the Chairman of the Forum, Alhaji Prince Mohammed, explained that the award was a mark of honour to the exemplary leadership qualities and dedication to duty of the manager.“This award is in recognition of the manager’s excellent service delivery which is already turning the company’s fortune around within just a year of his appointment as the company’s general manager, “he said.