By Amaechi Agbo
The Confédération Africaine de Football (“CAF”) is proud to announce the official tournament slogan for the TotalEnergies CAF Women’s Africa Cup of Nations (WAFCON), Morocco 2024: Born Winners.
This brand expression celebrates the fearless, powerful, and purpose-driven women who are shaping the future of African football.
The bold slogan is more than just a rallying cry, it is a declaration of identity. Born Winners is a tribute to the spirit of African women who embody victory, in sport, in society, and in every corner of life.
Whether as players, coaches, officials, fans, or trailblazers in the media, African women are not merely part of the game, they are leading it. With unmatched passion and purpose, they challenge norms, break barriers, and light the path for generations to come.
Why Born Winners?
The slogan honours the African women who are the heartbeat of football across the continent. From the streets of Dakar to the stadiums of Johannesburg, from grassroots heroes to global stars, these women rise, relentlessly and fearlessly.
Born Winners reflects the resilience of the African woman and her spirit of victory that transcends boundaries; sport, society, or life. The 2024 edition of the TotalEnergies CAF WAFCON is a celebration of the African woman’s natural drive to conquer challenges, redefine roles, and inspire greatness.
More than just a phrase, Born Winners is a movement rooted in:
Resilience – The unshakable drive to rise, even when the odds are against you.
Ambition – The courage to break new ground, on and off the pitch.
Legacy – The influence that echoes through generations, transforming communities and changing lives. They are bold, beautiful, and born to win.
The TotalEnergies CAF WAFCON, Morocco 2024 draws from authentic stories of triumph, honouring the battles fought and victories earned by women across Africa. It signals the end of waiting and the rise of purpose-driven leadership, pride, and power.
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