Dangote ranked most admired, valuable African brand

From Suleiman Idris, Lagos

Dangote Industries Limited (DIL) has been ranked among Africa’s top 100 most admired and most valuable brands in 2014.

The ranking, released by Brand Africa in conjunction with African Business magazine, DIL emerged as the only brand of Nigerian origin among the continent’s topmost brands.

DIL with a brand value of $253 million was ranked 36 in admiration and 76 in terms of brand value.

The company said the ranking did not come as a surprise as DIL has presence in about 15 African countries which has made the brand more visible to the local populace.

Also recently, the President/Chief Executive, Dangote Industries Ltd, Aliko Dangote was ranked among the World’s most powerful 72 people by Forbes Magazine.

The continent’s foremost billionaire is listed as the 68th most powerful person in the world, and is one of only two Africans to appear on this year’s list.

The magazine ranked Egyptian President Abdel Fattah el-Sisi as Africa’s most powerful man. He ranks 51st on the power list.

Dangote is second in Africa in the ranking of the World’s Most Powerful People.

The Magazine writing on Dangote stated, “heralded by some as the face of the new Nigeria, Africa’s richest man is looking beyond cement, sugar and flour — the three commodities that built his fortune — to the oil business.

In April he announced $9 billion in financing from a consortium of local and international lenders to construct a private oil refinery and fertilizer and petrochemical complex in the country.”