From: Femi Oyelola, Kaduna
Mastercard has announced a partnership with Jumia and ProvidusBank to introduce the Jumia Mastercard, an innovative payment card that enhances the shopping experience for customers, offering year-round price incentives and discounts on Jumia, an African leading e-commerce platform.
This partnership will see the introduction of a customer reward system which will serve to elevate purchasing power and foster lasting customer loyalty on Jumia’s platform throughout the year.
Furthermore, the payment card will improve the overall shopping experience on the platform, offering exclusive discounts to loyal customers.
It added that prospective customers can easily acquire virtual cards within minutes, with an optional physical card available within five business days, thereby ensuring flexibility and choice.
“Our mission at Mastercard is to connect and power up a world beyond cash that benefits everyone, everywhere through transactions that are safe, simple, smart, and accessible our partnership with ProvidusBank and Jumia aims to elevate the value proposition for consumers by providing a payment solution that is both seamless and convenient, coupled with unique price incentives and discounts.
“We look forward to further collaborations with our partners to continue delivering relevant solutions that will offer valuable benefits for Mastercard card holders,” says
Kari Tukur, Vice President and Head, Customer Solutions, East and West Africa, Mastercard.
He further said the card supports the promotion of a cashless economy, allowing purchases on non-Jumia websites and at POS terminals while offering exclusive promotions and discounts that are only applicable on Jumia sites. Additionally, customers can activate a 10% discount-capped promo offer by shopping a minimum of N50,000 as new ProvidusBank account holders.
“As a future-forward bank, ProvidusBank believes in encouraging and supporting partners through strategic alliances that can help these businesses maximize their potential. In addition to being a means of payment, we consider cards as one of our vital products for promoting togetherness and productive partnerships, which is why we are fully supporting this initiative, “ Walter Akpani, MD/CEO ProvidusBank.
