By Mashe Umaru Gwamna
The Minister of Information and National Orientation, Mohammed Idris, has said the Federal Government remains committed to reshaping the global perception of Nigeria through a strategic partnership with the Nigeria Reputation Management Group (NRMG).
This was contained in a press statement issued and signed by Special Assistant (Media) to the Minister of Information and National Orientation, Rabiu Ibrahim.
Idris, stated this in Abuja recently, at the unveiling of the NRMG, saying the initiative aims to highlight and showcase Nigeria’s authentic identity, achievements, and strengths while emphasizing the country’s economic progress and potential.
He said by leveraging the NRMG’s expertise, the government will amplify the diverse voices of Nigerians while celebrating the country’s culture, innovation, and contributions on the global stage. This aligns with the vision of promoting Nigeria’s positives while fostering unity and national pride.
“The Nigeria Reputation Management Group will play a pivotal role in promoting and changing the global perception of our dear country, by showcasing and highlighting our true identity, achievements, strengths and positives, while also amplifying the voices of our various peoples.
“To accomplish this, the Group will build strategic partnerships and collaborations with stakeholders across various sectors, including government, private industry, civil society, the media, and youth organizations, within and outside the country,” he stated.
The Minister said the unveiling of the NRMG, a brainchild of the Nigerian Institute of Public Relations (NIPR), marks a significant step forward in the nation’s collective resolve to redefine itself as a people as well as harnessing its brand reputation as one of its core assets, which is more often than not, ignored while computing the country’s primary assets.
“As you’re all aware, a country’s brand reputation is one of its core assets, alongside its financial, natural and mineral resources. However, the intangibility of brand reputation means that it is often not reckoned with or grossly underestimated in the accounting of a country’s primary assets. This dismissive mindset is what the NIPR seeks to challenge, through the NRMG,” he said.
