Musa: Rebrand marks new era for Jaiz Bank

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By Abubakar Yunusa and Mariam Abeeb

The Managing Director of Jaiz Bank PLC, Haruna Musa, has said the unveiling of the bank’s new corporate identity represents a fresh chapter in its journey as Nigeria’s pioneer non-interest financial institution.

Speaking in Abuja on Tuesday, Musa described the rebrand as more than a cosmetic change, noting that it symbolises Jaiz Bank’s renewed commitment to ethical, inclusive, and customer-centred banking.

He explained that the transformation involved a new logo, payoff line, and vibrant colour scheme, replacing the familiar green and gold with deep blue, yellow, and grey.

“Deep blue reflects trust and stability, yellow conveys optimism and innovation, while grey represents sophistication and balance,” Musa said.

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The Jaiz Bank chief stressed that while the bank’s outward expression is evolving, its foundation of Shariah-compliant principles remains unchanged.

He added that the new payoff line, “With You for Life,” reflects Jaiz Bank’s promise to support customers at every stage of their financial journey.

Musa also highlighted the bank’s growing global recognition, citing awards such as the Quality Choice Prize 2025, Most Promising Islamic Bank 2024, and Best Islamic Bank in West Africa.

Jaiz Bank was recently ranked 12th among the Top 100 Strongest Islamic Banks Globally by The Asian Banker, ahead of institutions such as IBBL Bangladesh and HSBC Amanah Malaysia.

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“These awards affirm the trust our customers and stakeholders have placed in us,” Musa said.

He noted that the rebrand signals the bank’s ambition to redefine ethical banking in Nigeria, Africa, and beyond.

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